There are some scary, unprecedented times ahead thanks to Coronavirus, and businesses are feeling the impact. Every single person we speak to has in some way been affected by the Coronavirus situation.
As a company that works with a pretty large sporting corporation that is now temporarily closed, our forecasted annual work is not going ahead, so trust us when we say we understand the position you’re in!
That being said, we’ve decided to take a positive approach and use this time to work ON our business so that it can continue to grow despite the hard times, and we want to help you do the same! That’s why we’ve decided to share our top ten tips for minimising the effect of Coronavirus on your business, and instead boosting your business.
#1. Stop Panicking
The hardest but possibly the most critical step. It’s important to realise that while this situation is frustrating, hard and unfair, it’s not going to stop happening if you panic.
Instead, try and focus less on what is out of your control, and more about what is in your control; the things you can do to supplement the income you will lose.
Most importantly, try and stay positive.
#2. Create New Income Streams
If you’re anything like us you’ve got a list a mile long of new things you’ve wanted to implement in your business to bring in more income that you just haven’t had time to do. And if you don’t have a list like this, it’s time to start creating one.
For us and for many others this means looking into growing your online resources and clients, creating e-resources and building online communities to expand your reach.
Take a moment to brainstorm ways you can generate new income sources, whether that be through e-books, memberships, a podcast, tutorials, or anything else you can think of that’s outside the box.
#3. Review Your Marketing
Take it right back to basics by reviewing your customer avatar, and making sure you are still relevant and targeting the right people.
Spend some time getting to know everything about your customer: where are they, what are their habits, what are they following and spending money on?
This will all help with the way you present yourself to them.
Also make sure to take a look at your branding and the way you market yourself, the way you talk to your customers and whether or not it is consistent.
This way when things do pick up again, you know you’re doing everything right.
#4. Update Your Website
If you haven’t taken a proper look at your website in the last six months, it’s definitely time to do this.
Take a look through your whole website as if you were a customer; are all the links working?
Is it easy to navigate and find what you’re looking for?
Is it easy to purchase from you?
This is the time to tackle all of the little inconsistencies that might stop someone from hitting the buy button.
#5. Plan Your Next Email Sequences
The honest truth is that emails convert at a much higher rate than any other social platform. These are your warm leads, the people that have already purchased from you or built enough trust in you that they have given you their email address. If you haven’t already built an email list then you are missing out on sales and customers.
If you have already started building your list, use this time to plan out your email content for the coming months, and make sure you are nurturing and building trust in those relationships.
Spend some time introducing yourself and your business, and really hit home what your point of difference is.
Above all else, connect with your audience! Which leads us to number 6...
#6. Connect With Your Audience Online
If you’re on Instagram and you’re not engaging with your followers, start doing so. If you’re on Facebook, take advantage of groups and communities where you can connect with your customers and potential customers wherever they are; answer questions to show you are a source of knowledge in your field, engage in conversation.
Use the downtime to learn as much as you possibly can.
Catch up on podcasts and e-books, build on your knowledge so that you can give more back to your clients.
Take the time that you would not otherwise have been able to find to research and learn as much as you can.
#8. Plan Your Content
If you’re not already working a month in advance, go through and plan out your next 30 days or 60 days of content. Make sure that your content is relevant, that it’s valuable, and that you’re able to engage and connect with your audience. Review what content is already working and revisit it and repurpose it as much as you can. Brainstorm ideas for new content that you haven’t tried before.
#9. Analyse Your Numbers
Make sure that you set up Google Analytics if you haven’t already.
This is pure gold for every business and something you need to be taking advantage of!
Use it to see what your customers are doing when it comes to buying from you; what pages on your website are they visiting, what products/services are they buying, where are they coming from and how are they viewing your website?
All of these things will give you better insight into what works and what doesn’t for your business.
#10. Review Your Customer Journey
Now is the time to map out how your customers are finding you, why they’re going to consider you, and how you’re building enough trust so they do consider you. What is their purchasing process like once they’ve converted? What makes them keep coming back?